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The Social Leader

How great leaders use LinkedIn to engage employees, build trust and inspire success

LinkedIn offers leaders an open line to speak directly to all of their stakeholders. Done well, your social media presence can inspire loyalty and trust, invite engagement and investment; and help you achieve your goals — faster. 

Learn why a strong professional social media serves you, how to think about your personal social media strategically, practical steps for putting LinkedIn to work for you, and how to do it without investing a lot of your time. 

Table of Contents

1 - Why Be Social?

2 - Build Your Executive Presence

3 - 3 Ways Spending Time on LinkedIn Saves You Time

4 - How to Delegate or Outsource Effectively

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